Power of technology

Marketing strategies are applicable to all types of investment, with an emphasis on Internet marketing. This is because the Internet has become a highly successful marketplace, filled with endless opportunities of creating each individual’s niche, while maximizing any profit that can be earned from it. However, to achieve this successful niche, individuals need to have effective marketing strategies that will help achieve their successful goal of earning more and staying there. Also, always keep in mind there are millions of websites in the world who are competing for success in the same marketing area as we are. To stay successful and to grow, Internet marketing businesses must each stay afloat amidst this tight competition on a continuous basis.

In order to create well-sound internet marketing strategies, we do not build it without a strong basis to develop it from. Internet marketing strategies need to be integrated with a corporation’s marketing objectives, policies, and tactics into a cohesive whole. Keep in mind that formulating internet marketing strategies need to effectively carry out the corporation’s mission, such as providing high-quality products or services at the lowest possible cost, and at the same time not sacrificing the profitability of the investment.

In a board of directors’ meeting, it was stated that the revenues, as well as the volume of sales made during the previous month was comparatively lower compared to the revenues and volume of sales made several months ago. This decrease was more than what was expected, and present statistics show that the decreasing trend might continue due to uncontrollable market conditions. Once the problem was not addressed, the revenue of the corporation would suffer, resulting to streamlining the corporate organization, which would affect most of the employees.

As a corporate executive, what can be done to contribute to solve the problem of the corporation? It is a serious responsibility to get the business back on track, as well as ensuring the employees that they still have their job. At this point, what we need is to formulate effective internet marketing strategies that will address the problem of decreasing revenue and sales volume of the corporation.

The object in mind is to keep focus on the purpose of internet marketing strategies — helping get more potential customers, more earnings out of sales that can be made, and declaring an Internet marketing career to be a successful one. Listed are tips on how these internet marketing strategies will affect an internet marketing business, with emphasis in a positive point of view.

Begin with what is available now, without spending a lot of extra money. What are the possible edges of the marketing product or business as a whole, compared to others? Does it stand out among other businesses with similar products? Being unique is one of the internet marketing strategies that will help get potential clients, eventually making the new business a success. Nothing will beat the expertise of developing a product, safely satisfying the needs of the target market.

Take the product to the internet, giving it a unique image over the web. Use the power of words and images in expressing what the new product offers to the public. Make the description of the product as simple as possible, yet straight to the point.

One of the keys to internet marketing success is the “click through” strategy, where a product’s attraction to the customer will cause them to click on the product’s new ad, getting them to “find and go to the product”. This new product that is being offered must be significant to what the customer is looking for, thus the use of online surveys will help determine the products that are “in” and “out”. The utilization of online surveys is one of the most important internet marketing strategies.

These are just a few of the internet marketing strategies that can be used for any new online business. Of course, there are still many internet marketing strategies that are available. Try to stay with the most basic ones at the beginning. All complex internet marketing strategies take their start from the basic, making basic internet marketing strategies just as effective as the complex ones.

Keep in mind the purpose of marketing — getting close or going beyond the return of investment within the least amount of time – is using the least financial spending possible at all times. These internet marketing strategies will help to achieve the purpose of marketing, as well as address any future problems that may be encountered along the internet marketing career. Such internet marketing strategies will serve as the main foundation of any marketing plan — it must contain definite actions that will be implemented, addressing the problem of the corporation. For instance, an individual may use the strategy of offering low-cost yet high quality products or services to attract more consumers or convince potential clients to patronize your new product. By using such strategy, there is a high chance that the business can be compensated for any previous losses, getting the online business onto a profitable level.

The advent of Internet has revolutionized information technology around the world. Many new vistas of operations and services are open to the public, which have improved their daily lives. One such new kind of technology is Internet telephony, which uses Internet protocols for the purpose of communication over the Internet on the World Wide Web.

Internet telephony services make use of Internet protocol for sending voice signals in digital format in discrete packets. The technology is simple and allows two or more computer users to converse between themselves with the use of Internet telephony. Many software companies have developed specific software products exclusively for the use of Internet telephony. With the help of this software, users are able to speak over the Internet. Users can speak into the microphone and listen through the speakers or headphones.

A computer user in any part of the world is able to communicate with any other user with the help of Internet telephony services. For starters, Internet is the big network of computers linked together from around the world. It is very useful in the proper distribution of knowledge and data throughout the network with the help of Internet protocols. Protocol is a set of rules and languages that are used by computers for proper communication amongst them. Internet protocol means a specific set of languages used by computers connected to the Internet.

Internet telephony services are also referred to as IP telephony or VoIP (Voice over Internet Protocol). It is essential for computer users to install a sound card on the system in order to use this service properly. Good quality microphones, speakers, and headphones are required for effective communication with Internet telephony services.

Traffic on the Internet also plays a vital role in clear communication. Customers just need to install the Internet telephony software on their systems and can start using the service. This is the basic methodology or working system of Internet telephony services.

You may often wonder what really Internet marketing is. Well, there have been many definitions formulated by various gurus of Internet marketing. Individuals who have tried out the huge and lucrative business opportunity of Internet marketing also have provided various interpretations of it. Though several such definitions and interpretations have been suggested yet hundreds and thousands of aspiring internet marketers are still in the quest for getting the exact definition of Internet marketing. Such Internet marketing aspirants want to get a clear idea of what exactly they are seeking to get into.

In an endeavor to determine the much wanted exact definition of Internet marketing we can examine some situations. With the question of defining Internet marketing being put forward to some 100 individuals- 99 of them point out to the search engine as the ultimate path finder in this regard. Then one can go to one’s favorite search engine and type in the words “define Internet marketing” and click on the searching icon to give…the results.

In the search results pages the top pages will be the ones displaying information/web pages of marketing veterans established as pioneers of Internet marketing. Such persons have rightfully secured a spot to provide a definition of Internet marketing from their viewpoint. There are, however, the placement ads on search result pages and glancing upon them will reveal another story altogether.

It is with the intention of helping websites get more traffic or hits that most of the ads related with Internet marketing have been set up. Indeed Internet traffic is the lifeblood of any website and the sites thrive on Internet traffic. Now we may combine this concept with the traditional concept of marketing conduction with the Internet acting as the marketing medium here. The following conclusion providing a definition of Internet marketing can be arrived at:

“Internet marketing is an income-generating opportunity dependent on the utilization of interactive technology (via the Internet) to build a dialog with potential clients by connecting with them through quality content about your product and/or service offerings”.

Thus, the interactive technology specified as the “Internet” is to be utilized for fulfillment of Internet marketing. Different Internet marketing services existing are involved in the utilization of the Internet. These are the services which are requisite of the Internet to be able to perform its specific tasks in the capacity of marketing medium between Internet marketers and clients pertaining to them.

In order to keep alive their online business all online entrepreneurs need to familiarize themselves with Internet marketing services. These are the services which are vital for their online business’s development and also for making their Internet marketing careers successful.

Information on some basic Internet marketing services is provided here for you to learn about and familiarize yourself with:

Search Engine Optimization- In order to locate websites and finding useful information on the Web the search engines are used. These are powerful tools used by most Internet users for finding the information they are seeking. Efforts need to be made so as to ensure that your site is appearing on the top pages of a search engine page result. By search engine optimization i.e. optimizing your website by reengineering its contents you can expect to secure better search engine placements.

Indexing- The procedure of submission of your web pages for search engine registration and registration in various Internet based directories is involved in indexing.

Keyword research- The highly searched keywords and key phrases relevant to your online business can be identified by keyword research.

SEO consultation need- Internet marketers who are novices in the field can well invest with an SEO consultant. This is suggested if you wish to receive help in planning the methods of successfully marketing your website.

Use net- The Use net is a fast and efficient method for generating targeted traffic for your website. This involves a worldwide bulletin board system in which there are over 14,000 forums covering every interest group. Everyday this is commonly used by millions of individuals all over the world.

E-mail marketing procedures- An electronic mail is made use of here. This is sent to a list of subscribers who wish to receive updates of your products and services. E-mail marketing is a popular Internet marketing advertising method.

Press releases services- Useful information concerning your online business (website) like site launches, special products on offer or other helpful information are announced through press releases. In order to ensure that more people are attracted towards your site the press releases are carefully drafted.

These are the basic and essential ones among the Internet marketing services. There are various other Internet marketing services available too. In order to be successful in your Internet marketing business you need to carefully integrate any of these in your online business so that the best results are derived.

Informing and Educating New Users

The Internet offers thousands of resources to its users. People who are new to the Internet may be amazed by how colourful the information and resources available for them on the Internet. Every user may have a different purpose in using the Internet. One thing is sure that when someone is using the Internet, he is dealing with information resources. Information on the Internet is of various nature and values which can do you good or bad. Ideally, any new user of the Internet should be properly guided by an expert in using the Internet. This will help new users of the Internet gain insight of how useful the Internet can be if properly utilized. Many people have formed negative image about the Internet due to their misunderstanding and misleading first encounter with the Internet.

One of the most popular uses of the Internet now is utilizing it for business purpose. The story that the Internet can turn someone into a millionaire spreads fast and wide. In this difficult time where the number of jobless people keeps increasing, the possibility of getting an easy income from the Internet is truly inviting. Out of ignorance and misleading conception about the Internet many users of the Internet have been victimized by many kinds of internet crimes and criminals. Millions of dollars have been robbed of ignorant victims by internet criminals. The moral lesson that we have to bear in mind is that we have responsibility for educating the new users of the Internet starting from the people in our own close circle, such as family members, relatives, co-workers, school mates and friends. We have to help them realize the fact that the virtual world of the Internet is just like the real world which contains many good people and abundant of ill-intent criminals.

Knowing the Kinds Internet Crimes

New users of the Internet should be made knowledgeable of all kinds of internet crimes in order to be able to avoid being victimized. There are many modes used by internet criminals to rob their victims’ money, among others are as follows:

(1) A man informing his would-be victim through email that he works in a bank

where he has an unclaimed account worth million dollars due to the demise of the owner of the account. According to this criminal the owner of the said account has died in an accident with all his family members. Since he had no immediate heir, his bank account has been left unclaimed. In order to cash this big sum of money, according to the criminal, he needs someone’s assistance to play the role of an heir to the deceased owner of the account. To make the story believable, his heir is preferably from abroad. When his would-be victim begins to rise the bait, this criminal will instruct him to follow his orders. One of the things his would-be victim needs to do is to hire a lawyer in the country where the criminal lives to act as a representative of the would-be victim in issuing legal documents required by the bank to cash the unclaimed account. At this stage, the would-be victim is required to send some money for the fee of the lawyer. Everything is made so convincing to the would-be victim by means official forms issued by the bank and legal form from the said lawyer for the would-be victim to fill out. This kind of crime is popularly termed as Nigerian letter since the criminal operates in one of many African countries and possibly originates from Nigeria.

(2) HYIP (High Yield Investment Program) offering illogical ROI (Return of Investment) ranging from 100% to 150% in a very short period of time (monthly, weekly, or even daily). There are hundreds of HYIPs on the net ready to gulp your hard-earned dollars via your e-gold account. This is one the most explicit forms of internet crimes which have victimized thousands or even millions of internet users.

(3) Phony programs offering money for their members. The would-be victim is seduced to sign up to be a free member of the program for which he is promised to earn some cash for opening emails, regularly watching hundreds of advertisement displayed on his computer screen, and upgrading membership by paying certain amount of money to earn even bigger amount of cash. Some phony programs offer their members illogically big amount of cash for opening email. You are promised to earn $100, $200, or even $300 just for opening an email. The victim will spend hundreds of hours monthly to do all this bull-shit stuff for nothing except for helping the owners of such programs to earn cash from selling advertisement packages for users who need to advertise their business or products. In fact, there are many other types of internet crimes that new users of the net must be aware of.

Making the Internet Useful and Profitable

The image of the Internet, internet business and other uses of the Internet should be improved and clarified by educating users on the right way to view the net and to make use of it for positive and profitable uses. The Internet in the hand of educated and knowledgeable users will be a very valuable and profitable tool for all kind of activities which include: learning, information searching and dissemination, communicating, networking, trading, and other potential uses. Internet literacy should be introduced and taught at home, in schools, and society at large. If the majority of internet users are educated and knowledgeable, the Internet has a huge potential power to lever people’s welfare and equally distribute economic resources and prosperity all over the world.